We helped GigWolf create the best gig work content on the web. At scale.
By the time we started working with GigWolf, they already had a solid content pipeline and strategy in place. But there were two problems: the limited number of writers on the team were bottlenecking content production and weren't aligning to create a cohesive brand voice.
We took an out-of-the-box approach to sourcing and ended up with a team of talented writers that included an aerospace engineer and post-doc neuroscientist (yes, we basically had a rocket scientist and brain surgeon working on the project). This unconventional approach to writer sourcing led to content that avoided the clichés of web content, instead taking a rigorous, precise, and analytical approach to content that could have easily turned into fluff in the wrong hands.
Each post went through at least three rounds of editing. First, expert gig workers with real-world experience reviewed each draft and left comments that both pointed out any inaccuracy as well as provided unique insights. Next, our team of writers integrated that feedback into the draft. Then, our team leaders did a first pass of edits to ensure brand voice adherence and readability. Lastly, another team leader did a final proofread and plagiarism check.
Although our primary goal was writer sourcing and content scaling, we collaborated closely with GigWolf's leadership to further develop their strategy and expand into new types of content.
In full, our services included:
Take a look at some of our favorite pieces below:
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